Base culture | CASE STUDY


Social Media Consulting for Base Culture

Base Culture Paleo Baked Goods

Full social media consulting + 1 Influencer Marketing Campaign

Base Culture, a paleo baked goods brand, wanted to step up their social presence and scale their business. Hart and Highland worked with Base Culture to teach their new in house social media manager, as well as their top level executives, social media best practices from the ground up. We also worked with their social manager hands on to create Base Culture’s social strategy, run an effective influencer marketing campaign, and to teach how to efficiently create custom content for social with photography and editing workshops.

  • Social Media Consulting on: Instagram, Pinterest, Facebook, and Twitter

  • Influencer Marketing outreach and campaign management

  • Food styling and/or content creation for their social feed (see examples to the right)

  • Photography and editing workshops as well as a complete list of content guidelines and photoshoot resources

  • A full social media manager job description including day-to-day tasks and targets to meet their company social goals