cybele’s free to eat

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 explore the pastabilities

As a growing brand with impressive national retail distribution, Cybele’s Free to Eat knew it needed to expand its social footprint. The community of Top 9 free allergen-seeking consumers on social was ready to share their love.

Through a strategic foundation and ongoing support, we scaled brand awareness by growing the following and building a loyal community.

 

services

+ Organic Social Strategy & Management

+ Paid Social Advertising

+ Photography

+ Content Creator Program

+ Giveaways

 
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Our campaigns were designed to drive awareness and traffic to the site, surrounding the store locator.

The confetti cookie stood as our hero product to ultimately drive consideration at retail.

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4.5% avg. CTR

 
 
 
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 44% increase in followers
625% increase in content shares

 
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 With Instagram being a pay-to-play platform, engagement ads not only ensure your content is being seen, but it guarantees your account is growing with your exact target audience.

$1.83 avg. cost per follower

 
 
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 Authentic, relatable content

made by creators who understand social makes all the difference at boosting engagements and connecting with your community.