GMC / Hellosociety | CONCEPT CASE STUDY
GMC Terrain Design Focused City Guides Creative Marketing Concept
As the Director of Creative at HelloSociety (A New York Times Company), Kristen concepted for all Influencer marketing, experiential, and social campaigns. From idea, to content guidelines and hashtags, below is an example of her work for one of HelloSociety’s clients.
Design focused city guides to artistically showcase facets of the 2018 GMC Terrain
The 2018 GMC Terrain was being revealed for the first time at the North American International Auto Show at the Museum of Contemporary Art Detroit (MOCAD). During the event, artists and designers were creating pieces to showcase they were inspired by the brand, and GMC wanted to engage Influencers to do the same.
Hellosociety’s Influencers created custom “design focused” city guides highlighting aspects of their town that felt in line with the inspiring design characteristics of the GMC Terrain. Ex: soft lines, color, shape, etc.
Select Influencers then traveled to attend the event at MOCAD and posted content of the big reveal in real time.