I’m sure you know or have been told about the importance of growing an email list. In fact, it may have come to mind during the recent Facebook & Instagram outage. We love social media and truly believe in the power when used for good. However, it’s like renting without rent control or good rental rights. You could get screwed and be left out in the cold.
Awesome, we are in agreement that growing an email list is a wise decision and maybe you’ve even started gathering email addresses on your website. Have you set-up an automated introductory email to welcome your new friend to your email list? If not, this post is for you. If you have, you should still read this.
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In most cases, marketing initiatives require multiple variations of testing before it can be ruled out. One single change can alter the outcome drastically. For example, the day/time you send an email blast can be huge.
So what do we do? Well, first we need to be clear about our goals. This way when we begin to develop a strategy or when we are creating a single campaign or piece of content, we can always check ourselves to ask, "Is this ___ supporting my main goal?"
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